Hello to all. If you want only good things to be said about your company, then you need to create a positive reputation. A tool such as review sites such as PissedConsumer or others with the same functionality, will help you with this. When a client is going to make a purchase, he will definitely read the review, and when he sees that everyone writes well about the company, then he has more confidence in such a company, and the client uses their services with great pleasure.
I think if you do a survey, then directly interview the employee or business leader you want to collect information. That way new information is close to what you are studying. However, using this method will be quite time consuming the backrooms