When writing for the Web, writers should always keep one analogy in mind: the Internet is a jungle and Web users are information foragers within it. Usability expert Jakob Nielsen championed this comparison based on his studies that found that the majority of Internet users only scan websites in their quest to find useful information as quick as possible.
According to Nielsen, the success of website writing depends primarily on conciseness, scan-ability and objectivity. But these aren’t the only guidelines to follow to make your writing successful on the web.
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