Earlier this year, Jeremy Girard was in the beginning stages of a redesign for the company’s website. They had already been planning to use a straightforward responsive approach to Web design, which is their preferred solution for multi-device support. After hearing some frank discussions at An Event Apart conference in Boston about the limitations and challenges of responsive Web design, he realized that their solution needed a bit of adjustment.
Defining the Goals
The first step in the project was to make a list of the benefits and drawbacks to the responsive approach they had been using. Their list looked like this:
Benefits
- A single website to build, maintain and promote.
- Support for a variety of screen sizes, not just the extreme cases of large desktop monitors and small handheld devices.
- Future-friendly, because the layout will reflow based on screen size and not just the size of today’s popular devices.
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