As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction. After more than five years helping content and design teams capture,
measure and understand website performance data (client-side at
Bazaarvoice and now at Volusion), Ashley Moreno has learned a lot about connecting
the dots between data and design improvements.
Today, She wants to share
some of those lessons with you.
In this article, we’ll:
- See what a good data-driven model looks like on paper,
- Look at a real-life example of the model,
- Share some resources to help you get started with testing.
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