Data-Driven Design In The Real World

Connecting the dots between data and design improvements

As more designers and writers look to analytics to inform their decisions, many still struggle to implement their findings in a sustainable, ongoing way. Too often, testing and analysis are one-off activities, providing plenty of important-looking numbers but not lot of context or specific direction. After more than five years helping content and design teams capture, measure and understand website performance data (client-side at Bazaarvoice and now at Volusion), Ashley Moreno has learned a lot about connecting the dots between data and design improvements.

 

Today, She wants to share some of those lessons with you.

In this article, we’ll:

  • See what a good data-driven model looks like on paper,
  • Look at a real-life example of the model,
  • Share some resources to help you get started with testing.

Lubov Cholakova

Lubov CholakovaLubov has been with DMXzone for 8 years now, contributing to the Content and Sales departments. She is bringing high quality content in the form of daily blog updates, reviews, tutorials, news, newsletters,update emails and extensions' manuals. If you have a product that needs publicity or any other questions about the entire DMXzone community, she is the one you can contact.

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