What is “User Experience Design” exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience designers, or is it a separate expertise? The debate is as old as the discipline itself, and while picking up a bucket of popcorn, sitting back and watching the drama is sometimes fun, let’s try to figure out which user experience techniques are useful for startups, in-house teams, big corporations and anyone who wants to improve their website, product or service.
User Experience Design is a very broad and vague field, and most commentators say that it’s a superset of all of the other disciplines. Is there one definition to rule them all? In Marko Dugonjic's opinion, no. Do the definitions provided below describe some aspects of your day-to-day activities? Most likely, yes.
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