Let’s be honest: We designers can be difficult to work with. We might come from a controversial company culture, work an unconventional schedule or get impatient whenever our Internet connection is slower than the speed of light. Would you be at ease with a service provider who matches this description?
When talking to potential clients, be aware that many will have never
solicited a professional design service and likely have little
understanding of the design process itself. Keep in mind, too, that some
clients have had a poor experience in the past. For many clients, it
can be an anxious jump into the deep unknown, a big financial investment
steeped in risk.
But why should any of this matter to us? After all, it’s not our money. Being rewarded for our time and effort should be all that matters, right? This is true to an extent; our knowledge and experience shouldn’t be seen as a free commodity. However, at times, a little patience and empathy are required on our part.
Many designers will agree that clients, for the most part, need us to guide them through the design process (minus the industry jargon), to ask the difficult questions and ultimately to reassure them by delivering measurable results.