Web Design and Marketing Solutions for Business Websites book
From the Back Cover
In this book, you'll learn how to:
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- Implement best practices in corporate web design, with a focus on common sections such as About,
- Products and Services, Customer Support, and more
- Use e-mail and RSS marketing to stay in touch with customers and prospects
- Apply simple and effective search engine optimization techniques to push your website higher in search engine results
- Advertise the site through e-mail, paid search placement, banner ads, and more
- Explore server-side Reporting Services and consume them from local clients.
- Write professional, accessible, and usable pages to make your site available to everyone