Assessing the Project
Someone just handed you a project for a client who owns a company called, “James River Genealogy.” He wants to promote his genealogical work along the James River area in
Normally, your job would include the following:
- To learn more about the area and about genealogy either through the client or through research so that you can choose appropriate images and colours for this project;
- Learn more about the target audience for this project from the client and through additional research, so that you can narrow the focus on the images and colours;
- Present at least three different schemes to that client for approval, and;
- To develop the artwork so that it’s presentable for a full-colour print job.
Since this is an imaginary project, I’ll commit to the first three steps so that you can move on immediately to develop the artwork for press. And, while the client has approved one idea for the end project (shown above), you’ll need to create the prepress image shown below for final approval before it goes to press. Therefore, you’ll need a template to create this project, a way to create the
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.