Creative Portfolio: Billboards – A Connection to Website Design
by Linda Goin

Perhaps you never realized that there’s a connection between billboard and Website design. The layouts are similar in some instances, and the execution of the elements and principles of design contained within these two mediums is identical. In addition, viewers scan rather than read billboards and Websites, so these two mediums present a similar design problem: How to get the reader absorb your material in a limited time. This article presents the fourth project in this portfolio series where Linda leads you through these design issues in the creation of a billboard sample for your diversified portfolio.

The Portfolio Project: Billboard Design

PORTFOLIO PROJECT: Billboard Design. Billboards can be blights on a landscape, but continue to present a valid marketing medium for many industries in what is known as “outdoor advertising.” This design project is a perfect study for Website designers, as it forces the designer to consider how a reader scans a message while whizzing down a highway, similar to how a reader scans a Webpage while surfing the Internet (Al Gore would love this analogy).

TOOLS: Any computer graphics program that allows you to produce image files; sketchbook and notebook for concepts; list of elements and principles of design (a list of principles of design is included at the end of this article); a basic knowledge of colour schemes and typeface design.

WHAT YOU’LL ACCOMPLISH: This tutorial will encourage you to think creatively and analytically about merging type and images in an oversized format, a design problem that increases your ability to think and work minimally in a medium where viewers have a limited time frame in which to view your message.

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Linda Goin

Linda GoinLinda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.

Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.

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