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Google Traffic Stats: Your Market
In the previous article Linda introduced you to Google Analytics. If you opened an account, then you know by now how deeply the analytics dissect your traffic. But, where do you go from here? In this article, Linda shows you how to analyse your traffic and visitors so you can begin to create an ad campaign, one that will bring more traffic to your site and – better yet – one that will help to retain that traffic as loyal customers.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.