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What Are You Doing with Your Data?
How data mining can help increase your sales and services
Do you have a list of prior customers or vendors? How do you compile that information, and do you use it to benefit your business? In this article, Linda begins to look at how data mining can help increase your sales and services.
I could go through life not knowing my customers or – using data mining and analysing – I can learn more about my customers so they will buy more of my products and services. I'd prefer the latter, as my time is precious, and if I can discover the "low hanging fruit," or the easy customer who loves my products or services, then I can have more time to create more product or to find appropriate customers.
In the next article, I'll show some tools you already may use to determine your market, and introduce you to other tools that may work for you to help you learn more about your clients. As usual, I won't gouge your wallet – it's amazing the available tools that can help you increase your sales that won't cost an arm and a leg...
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.
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