Typography IV: Corporate Identity, Logos, and Branding Support
There are plenty of small and midsize companies who don't just need a good website putting up, but also an improvement in their corporate branding to go along with this great new online presence.
But are you the right person to help them? Surely that type of job is left to graphic designers?
Well, Linda Goin reckons not necessarily – after all, your SMB/SME hasn't got megabucks to blow and you're the 'creative person' that they know and trust. Armed with a little bit of confidence and an appreciation of typography and images you could provide a one-stop creative shop for your clients.
Read on for a short, sharp, insight into corporate identity, logos and branding.
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.