There are plenty of small and midsize companies who don't just need a good website putting up, but also an improvement in their corporate branding to go along with this great new online presence.
But are you the right person to help them? Surely that type of job is left to graphic designers?
Well, Linda Goin reckons not necessarily – after all, your SMB/SME hasn't got megabucks to blow and you're the 'creative person' that they know and trust. Armed with a little bit of confidence and an appreciation of typography and images you could provide a one-stop creative shop for your clients.
Read on for a short, sharp, insight into corporate identity, logos and branding.