Typography IV (Part II): Logos, Branding and Copyright Support

In the second part of this mini-series, that could be termed logo design for non-graphic designers, Linda moves us on from the basic appreciation of the issues involved in this area (discussed last week in Typography IV: Corporate Identity, Logos, and Branding).

Here she'll outline a simple, efficient route to logo design, building on concepts we've seen earlier in this series. A case study is considered to exemplify how the straightforward typographical based approach recommended, still has the flexibility to evolve into a more complex design.

As this brings us further into the world of the graphic designer, Linda then introduces us to some thought provoking copyright (and hence billing) issues associated with logo production and sales.

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Linda Goin

Linda GoinLinda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.

Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.

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