Professional Sites, Unprofessional Design Choices: Colour, Direction, and Continuity in Web Design Support

When a viewer approaches a professional business on the web, he or she usually expects a professional site complete with colour schemes and links that work and pages that seem to belong together.

While most of these design issues, like colour, direction (as in navigation), and website design continuity seem mundane and of little concern for most designers (we CAN use templates to produce design continuity, after all…), it seems that not everyone keeps their eyes on the ball.

In this article Linda Goin takes a quick trip through some academic related web sites and, unlike previous web site analyses (Learn Through Better Deconstruction I and Learn Through Better Deconstruction II: Testing and Training Your "Designer's Eye"), highlights the not so good as well as the not too shoddy. Linda even finds time to deliver a fashion tip, and point out that elements of the images we use can, maybe unconsciously, indicate the ethos of our organisation.

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Linda Goin

Linda GoinLinda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.

Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.

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