Practical Colour Usage in Website Designs: Colour Schemes and Themes Support

We're surrounded by colour. While this statement is self-evident, what isn't always so obvious is how designers combine those colours.

Whether a designer is creating a website, a paint job for a racing car, or textiles for curtains, they follow certain formulas to match up their colours. These schemes are time-honoured tools to help designers create certain moods and to generate actions from their customers.

In this article, Linda gives practical advice about how to create these colour schemes with the combined use of one online and one print colour tool.

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Linda Goin

Linda GoinLinda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.

Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.

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