U.S. citizens spent $1.8 billion for online content in 2004, mainly in the entertainment/leisure category. This figure is up 13.7% compared to 2003. In this, I’ll define four market categories that may help you to bring in the dough and I’ll expand on one category – content – to show how commerce, communications, and search mechanisms can be added to build online revenue. Additionally, I’ll begin to examine how one man’s unusual Web site compares to these models.
Build Content and Commerce on What You Know
When people encounter sites that carry information, services, or products for a price, they usually have one of two reactions – they either move on or they pay. You probably experienced the same feelings yourself, especially since you pay to read the articles and books that DMX and its affiliates offer online. Sometimes you pass on articles because you may feel that they won’t hold your interest. Other times you may feel that you didn’t receive what you paid for, and at still other times you might feel that you received more than your money’s worth.
Did you ever ask yourself why you pay for knowledge, services, or products online? Are you a self-help type of person who enjoys solitary learning? Are you after a singular goal like learning how to “play” the stock market? Would you rather pay shipping charges than pay for gas when you venture out to purchase products? When you investigate your motives about why you pay for information, products, or services online, you begin to understand why others might pay as well. If you understand your market through this process, you have a leg up on your competition. However, it also helps to know how the Internet is seen by specialists, because this information may help you to streamline your offerings. Read More