We've all been cross- or up-sold to before. We reach for the magazines or sweets at the supermarket checkout counter. We purchase games the sales person suggests for our new game console. We gleefully pour over the options list for our new car.
Cross-selling is selling an additional product to existing customers, usually related to what they've already bought. Up-selling is selling a better (but usually more expensive) product to customers, after they've decided on a cheaper product.
Cross- and up-selling isn't difficult as you're selling to people who want to buy - probably the easiest job in the world next to selling petrol! The key however is to do it well. Here are a few tips on how to cross- and up-sell online more effectively. Read More