For the beginning of the year, we have another terrific book, granted by our friends from
Focal Press , which is categorized into four sections and covers:
Strategy (What to do before jumping in the pool),
On-site techniques (Increasing your site's marketing mojo),
Off-sire techniques (Driving traffic from external sources) and
Return (Measuring results of your efforts).
The Story
You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Full review of the book and a competition will be available for you to read next week, so stay tuned and you might win a free copy of the book!
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